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Keywords
Brand equity, manajemen branding dan pariwisata Indonesia
Brand image, Strength of brand associations, Favorability of brand associations, Uniqueness of brand associations, dan loyalitas pelanggan.
Diferensiasi Usaha, Persaingan Pasar, Word of Mouth
E-Commerce, Akulaku Daya Tarik, Minat
Electronic Word Of Mouth, Instagram, Tanggapan, Musicozy
Electronic Word of Mouth, Social Media, Ulasan Google, Minat Beli
Exterior, General Interior, Interior Display, Korelasional, Minat Beli, Store Layout, Store Atmosphere
Faktor Pendukung, Faktor Penghambat, Branding, Residivist Streetwear.
Gerakan Nasional 1000 Startup Digital, Startup Digital, Kampanye
Interaksi Sosial, Fenomenologi, Komunitas Virtual, Media Sosial, Discord.
Kredibilitas Sumber, Keputusan Pembelian, Joko Widodo, NAH Project
Marketing, Marketing mix, Ayam Geprek Pangeran
Mobile Legent, Event Starlight Member, Minat Beli, Teori Aisas
Perilaku Pencarian Informasi, Media Sosial, Kepuasan, V Live
Program Radio, Komunikasi Massa, Pemenuhan Kebutuhan Informasi
Promosi, Official Account LINE Starbucks, Keputusan Pembelian.
Sales Promotion, Madu Perhutani dan Keputusan Pembelian
Tourism, Capsule Hotel, Service Quality, Customer Satisfaction
Web Series, Minat beli, Iklan Alternatif, Teori S-R
festival musik, event marketing, strategi komunikasi pemasaran, brand activation
pengaruh, instagram, minat beli, chillax friday
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