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Keywords Brand equity, manajemen branding dan pariwisata Indonesia Brand image, Strength of brand associations, Favorability of brand associations, Uniqueness of brand associations, dan loyalitas pelanggan. Diferensiasi Usaha, Persaingan Pasar, Word of Mouth E-Commerce, Akulaku Daya Tarik, Minat Electronic Word Of Mouth, Instagram, Tanggapan, Musicozy Electronic Word of Mouth, Social Media, Ulasan Google, Minat Beli Exterior, General Interior, Interior Display, Korelasional, Minat Beli, Store Layout, Store Atmosphere Faktor Pendukung, Faktor Penghambat, Branding, Residivist Streetwear. Gerakan Nasional 1000 Startup Digital, Startup Digital, Kampanye Interaksi Sosial, Fenomenologi, Komunitas Virtual, Media Sosial, Discord. Kredibilitas Sumber, Keputusan Pembelian, Joko Widodo, NAH Project Marketing, Marketing mix, Ayam Geprek Pangeran Mobile Legent, Event Starlight Member, Minat Beli, Teori Aisas Perilaku Pencarian Informasi, Media Sosial, Kepuasan, V Live Program Radio, Komunikasi Massa, Pemenuhan Kebutuhan Informasi Promosi, Official Account LINE Starbucks, Keputusan Pembelian. Sales Promotion, Madu Perhutani dan Keputusan Pembelian Tourism, Capsule Hotel, Service Quality, Customer Satisfaction Web Series, Minat beli, Iklan Alternatif, Teori S-R festival musik, event marketing, strategi komunikasi pemasaran, brand activation pengaruh, instagram, minat beli, chillax friday

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