Marketing Communications “Open Table†Indihome Products Telekomunikasi Indonesia Corporation Marketing Communications “Open Table†Indihome Products Telekomunikasi Indonesia Corporation

Abstract

The rapid development of network access technology and internet-based technology enables service operators to provide multi-service services for their subscribers, namely voice, telephone, data (internet) and image (cable TV) services within an access network known as Triple-play service.Many companies in Indonesia that provide special services internet and cable TV, in this case  Telekomunikasi Indonesia (Telkom) Corporate innovate to release a new product called Indihome, which provides Triple play services, the "smart home" based service that creates facilities where so far It takes a lot of people with an easy and simple way. The facility is like a home phone, internet (wi-fi) and also cable TV (Usee tv). The case taken by the research about marketing communication "Open Table" Indihome products of  Telekomunikasi Indonesia Corporation. Moving from the case the author intends to examine the Marketing Communication "Open Table" Indihome products owned by Telekomunikasi Indonesia Corp. This research uses qualitative method with case study approach so writer can get maximum result about marketing communication from Open Table activity and customer response about marketing concept from Telkom Corp. This research refers to the aspects of marketing communication, about marketing communication mix consisting of personal selling, sales promotion and direct marketing. The result of this research is how the role of Open Table marketing communication for Telekomunikasi Indonesia Corp. The role of Open Table of Indihome products for Telkom Corp. is very important because it can help Indihome product sales with excellent results and Open Table is needed by the community or prospective customers who want to buy Indihome products, because Open Table marketing activities are salespeople who approach the consumers. The rapid development of network access technology and internet-based technology enables service operators to provide multi-service services for their subscribers, namely voice, telephone, data (internet) and image (cable TV) services within an access network known as Triple-play service.Many companies in Indonesia that provide special services internet and cable TV, in this case  Telekomunikasi Indonesia (Telkom) Corporate innovate to release a new product called Indihome, which provides Triple play services, the "smart home" based service that creates facilities where so far It takes a lot of people with an easy and simple way. The facility is like a home phone, internet (wi-fi) and also cable TV (Usee tv). The case taken by the research about marketing communication "Open Table" Indihome products of  Telekomunikasi Indonesia Corporation Moving from the case the author intends to examine the Marketing Communication "Open Table" Indihome products owned by Telekomunikasi Indonesia Corp. This research uses qualitative method with case study approach so writer can get maximum result about marketing communication from Open Table activity and customer response about marketing concept from Telkom Corp. This research refers to the aspects of marketing communication, about marketing communication mix consisting of personal selling, sales promotion and direct marketing. The result of this research is how the role of Open Table marketing communication forTelekomunikasi Indonesia Corp. The role of Open Table of Indihome products for Telkom Corp. is very important because it can help Indihome product sales with excellent results and Open Table is needed by the community or prospective customers who want to buy Indihome products, because Open Table marketing activities are salespeople who approach the consumers .