Hubungan Self Esteem Dan Self Presentation Pada Wanita Dewasa Awal Pengguna Instagram Di Kota Bandung
Abstract
Abstract. Instagram is the most popular social media and is widely used by early adult women. Instagram provides access for everyone, especially early adult women, to present themselves. Online self-presentation is a self-presentation made by individuals in an online context to create an impression on others (Rui & Stefanone, 2013). Self-presentation can be distinguished from impression management so it will be involved in several self-presentation strategies. This allows early adult women to choose and display which self-strategy to use in their Instagram social media. Individuals will behave according to their self-esteem. The purpose of this study was to obtain empirical data regarding the relationship between self-esteem and self-presentation in early adult women using Instagram in Bandung. The research method used is correlational with the number of respondents as many as 130 early adult women aged 20-24 years. The sampling technique used in this research is purposive sampling. The measuring instrument used is Rosenberg Self Esteem Scale from Rosenberg (1965) to measure the level of self-esteem and Self Presentation Strategies via SNS from Dominick (in (Wong, 2012)) to measure self-presentation. The data analysis technique used is Rank Spearman. The results of this study obtained a correlation value of -0.096 with a sig value. (2-tailed) of 0.276 (> 0.05), it can be concluded that Self Presentation does not have a significant relationship with Self Esteem.
Keywords: Self Esteem, Self Presentation, early adult woman, Instagram.
Abstrak. Instagram merupakan media sosial yang paling populer dan banyak digunakan oleh wanita dewasa awal. Instagram memberikan akses bagi setiap orang, khususnya wanita dewasa awal untuk melakukan presentasi diri. self presentation online merupakan presentasi diri yang dilakukan individu dalam konteks online untuk menciptakan kesan kepada oranglain (Rui & Stefanone, 2013). Presentasi diri dapat dibedakan dari manajemen kesan sehingga akan terlibat dalam beberapa strategi presentasi diri. Hal ini memungkinkan wanita dewasa awal dapat memilih dan menampilkan strategi diri mana yang akan digunakan kedalam media sosial Instagramnya. Individu akan berperilaku menurut self esteem mereka. Tujuan penelitian ini adalah untuk memperoleh data empiris mengenai hubungan self esteem dan self presentation pada wanita dewasa awal pengguna Instagram di Kota Bandung. Metode penelitian yang digunakan adalah korelasional dengan jumlah responden sebanyak 130 wanita dewasa awal yang berumur 20-24 tahun. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling. Alat ukur yang digunakan adalah Rosenberg Self Esteem Scale dari Rosenberg (1965) untuk mengukur tingkat harga diri dan Self Presentation Strategies via SNS dari Dominick (dalam (Wong, 2012)) untuk mengukur presentasi diri. Teknik analisis data yang digunakan adalah Rank Spearman. Hasil penelitian ini didapatkan nilai korelasi sebesar -0,096 dengan nilai sig. (2-tailed) sebesar 0,276 (> 0,05) maka bisa disimpulkan bahwa Self Presentation tidak memiliki hubungan secara signifikan dengan Self Esteem.
Kata Kunci: Self Esteem, Self Presentation, Wanita Dewasa Awal, Instagram.
Keywords
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DOI: http://dx.doi.org/10.29313/.v0i0.28391
