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Brand equity, manajemen branding dan pariwisata Indonesia
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Sales Promotion, Madu Perhutani dan Keputusan Pembelian
Tourism, Capsule Hotel, Service Quality, Customer Satisfaction
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festival musik, event marketing, strategi komunikasi pemasaran, brand activation
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Author Details
Author Details
Nastiti, Nada Annisa, Manajemen Komunikasi, Universitas Islam Bandung, Indonesia
Vol 4, No 2, Prosiding Manajemen Komunikasi (Agustus, 2018)
- Artikel
Bauran Pemasaran Restoran Babakaran Buahbatu
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