Relationship Attributes Of Kick Denim Products To Buying Customer's Interest

Abstract

Clothing  is a basic human need other than food and shelter / residence (house). Humans need clothing to protect and close themselves. But along with the development of human life, clothing is also used as a symbol status, position, or position of someone who wear them. The development and types of clothing depend on the customs, customs, and cultures in which each nation has its own unique characteristics. The development of world fashion at this very fast and affect the clothing industry in Indonesia. The development in fashion in Indonesia not only on the products of t-shirts, shirts, jackets, and pants but like a hat, bracelet shoes become one of the mandatory things that are owned in order to support fashion today. The purpose of this study to determine the closeness of the relationship of product attributes with consumer buying interest. Which is reviewed from Quality, Features, Design. In this research, writer use correlation. Correlational research aims to examine the extent to which variations in one factor related to variation in other factors. The data of this research is obtained through questionnaire. The result of this research is there is relationship between Product Attribute with buying interest of Customer where each sub variable from product attribute that is quality, feature, design and consumer buying interest to customer buying interest