Paid Promote as a Media Promotions (a Case Study of Paid Promote Miniinstaxpvj as Promotion Media in Instagram to Increase Desire Onlineshop Campaign)

Abstract

Paid Promote is a sale services for goods or services in social media. Such services could help onlineshop promote products or services sold. Paid promote become one of the media campaign because of the many new onlineshop emerging and competing in Instagram social media. Instagram is a communications application. Miniinstaxpvj is onlineshop providing paid services promote in Instagram has more than 180 thousand followers. The theory used in this study is marketing and promotion. Marketing is the process of value creation and build a stronger relationship with the customer development. Promotion is marketing effort. The function is to inform or convince consumers about the actual or potential usefulness of a particular product or service with the aim to encourage consumers to either continue or start buying products or services at a certain price. This study used a qualitative research method with case study approach. The subjects were paid promote Miniinstaxpvj. Meanwhile, the object of research is social media Instagram and onlineshop being paid clients promote. The results showed that paid Miniinstaxpvj promote a media campaign that promotes a product or service from onlineshop onlineshop with the aim of helping to promote and increase the number of visitors.