Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan Instagram Luphine Shop

Abstract

Abstract. This study aims to determine the implementation of Relationship Marketing Luphine Shop on Instagram, how respondents respond to Relationship Marketing on Instagram Luphine Shop, how respondents respond to Customer Loyalty, how much influence Relationship Marketing has on Customer Loyalty, how much. The research method used was a survey method. The type of research carried out is verification. The sample in this study were 100 respondents who bought Luphine Shop products. The data collection technique used is the questionnaire. The data analysis method used is Simple Linear Regression Analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that partially there is a significant influence between Relationship Marketing on Customer Loyalty on Instagram Luphine Shop, partially there is a significant influence between Relationship Marketing on Customer Loyalty, and there is a simultaneous influence between Relationship Marketing on customer Loyalty on Instagram Luphine Shop.

 

Keywords: Relationship Marketing, Customer Loyalty

 

Abstrak. Penelitian ini bertujuan untuk mengetahui pelaksanaan Relationship Marketing Luphine Shop di Instagram, bagaimana tanggapan responden mengenai Relationship Marketing di Instagram Luphine Shop, bagaimana tanggapan responden mengenai Loyalitas Pelanggan, seberapa besar pengaruh Relationship Marketing terhadap Loyalitas Pelangan, seberapa besar. Metode penelitian yang digunakan adalah metode survei. Jenis penelitian yang dilaksanakan bersifat verifikatif. Sampel dalam penelitian ini adalah 100 orang responden yang membeli produk Luphine Shop. Teknik pengumpulan data yang digunakan adalah Kuisoner. Metode analisis data yang dgunakan adalah Analisis Regresi Linier Sederhana untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menunjukan secara parsial terdapat pengaruh signifikan antara Relationship Marketing terhadap Loyalitas Pelanggan di Instagram Luphine Shop, secara parsial terdapat pengaruh signifikan antara Relationship Marketing terhadap Loyalitas Pelanggan Dan terdapat pengaruh secara simultan antara Relationship Marketing terhadap Loyalitas pelanggan di Instagram Luphine Shop.

 

Kata Kunci : Relationship Marketing, Loyalitas Pelanggan