Pemanfaatan Streaming Media Netflix saat Pandemi Covid-19

Abstract

Abstract. Globalization that developed in the country includes the whole aspects of human life, geography, nationality, culture, and the world’s condition. Internet eases the media massa to do proceeding and processing communication in order to deliver the information to the audience easily. The VOD service makes the users can choose the variation and they can watch their favorited video on the internet which is part of interactive system. even more, there is also the presence of Covid-19 and it also makes everyone’s life to be more difficult. The theory Uses and theory Gratifications are closely related to the media’s activities so that audience’s activities are needed. The realization of audience satisfaction is really seen as a trend of wider satisfaction. The research that is using qualitative method and descriptive approach tries to describe the Netflix to audience especially for Teenagers at Rumah Susun Cipinang Muara 2 RT 017 RW 02 Duren Sawit, Jakarta Timur by interviewing to some credible audience on that place, Netflix can entertain themselves during Covid-19, meanwhile they have to stay at home for a long time. It can be as the place for entertainer when they feel tired because they realize that they cannot do anything. Beside that, Netflix also helps to find the educational spectacle, as the reference to get a creative job, or just for the topic in the community. So, the conclusion is that Netflix can relieve the fatigue and becoming the educational spectacle.

Abstrak. Globalisasi yang berkembang di tanah air melibatkan seluruh aspek kehidupan manusia, geografi, kebangsaan dan budaya, bahkan kondisi dunia. Internet mempermudah media massa untuk melakukan proses dan mengolah komunikasi agar dapat menyampaikan informasi ke masyarakat dengan mudah dan murah. Layanan VOD membuat penggunanya bisa dapat memilih variasi dan menonton video yang disukai di jaringan internet yang merupakan bagian dari interactive system. Terlebih saat hadirnya Corona Viruses Disease 2019 (Covid-19) yang cukup merepotkan kehidupan manusia. Dengan teori Uses and Gratifications Theory berkaitan erat dengan kegiatannya media, sehingga aktifitas khalayak diperlukan dalam penggunaan media. Realisasi kepuasan khalayak dipandang sebagai tren dalam kepuasan pada cakupan yang makin luas. Penelitian dengan menggunakan metode kualitatif dan pendekatan diskriptif berusaha mendiskripsikan Netflix di kalangan remaja di Rumah Susun Cipinang Muara 2 RT.017 RW.02 Duren Sawit, Jakarta Timur.