Hubungan Informasi Akun Instagram @Zlotaofficial dengan Sikap Kepedulian Followers terhadap Skincare

Abstract

Abstract. Account @zlotaofficial give you more help pertaining to skincare, both in tips, information skincare products, testimonials and so on. The information in the form of content of photos, caption to the style @ zlotaofficial. Research objectives know the relationship between aspects a valence account information instagram @ zlotaofficial with cognition, afective, and conative followers to skincare. And to know the relationship between aspects weight information with cognition, afective , and konative followers to skin care. The purpose of research knowledge of the relationship between the aspect of a valence of account information instagram @zlotaofficial with cognition, afection, and konation followers against skin care. And to know the relationship between the aspect of the weight of information with cognition, afection, and konation followers against skin care. Correlational methods aimed at researching how far a relationship at one factor relating to variations on other factors. The population uses followers instagram @zlotaofficial who give a “likeâ€Â  on posting @zlotaofficial  since December 2020. Population in research are always 2.331 followers taken from the number of likers in december 2020. The sample collection slovin used formula, where sample respondents as many as 64 persons by using random sample. The chief of the spread of data, interview, observation and study literature. Drawing conclusions: Relations between valeransi information by significant cognitive, such as trust respondents of skin care, to provide knowledge about skin care of followers instagram @ zlotaofficial. Welfare between valeransi information by the affective, are absence of the sense of like jar to care kulit, the jar complacency to care kulit that is in a instagram zlotaofficial. The relation of welfare between valeransi information by conative, such as the existence of kecendurungan to follow skincare , a tendency the sharing of experience on skincare in others. Significant relationship between cognitive information by weight, including absence of confidence respondents of skincare, to provide knowledge to followers of information @ zlotaofficial skincare. The relation of welfare between the weighting of information by affective of them absence of the sense of like followers against skincare, absence of the sense of satisfied followers to information skincare @ zlotaofficial account. The relationship between weight konatif significant information, including the kecendurungan follow skincare, and the sharing of experience skincare on others.

Keywords: Information, Instagram, Followers Attitude

Abstrak. Akun @zlotaofficial  memberikan  banyak  informasi  yang berkaitan dengan skincare, baik dalam tips, informasi produk skincare, testimonial dan sebagainya. Informasinya dalam bentuk konten berupa foto, caption dengan gaya @zlotaofficial. Tujuan penelitian mengetahui hubungan antara aspek  valensi  informasi  akun  instagram @zlotaofficial dengan kognisi, afeksi, dan konasi followers terhadap skin care. serta untuk mengetahui hubungan antara aspek bobot informasi dengan kognisi, afeksi, dan konasi followers terhadap skin care.  Metode korelasional bertujuan meneliti sejauhmana hubungan pada satu faktor berkaitan dengan variasi pada faktor lain. Populasi yang di gunakan followers instagram @zlotaofficial yang memberikan tanda “like†pada postingan @zlotaofficial selama bulan Desember 2020. Populasi dalam penelitian ini berjumlah 2.331 followers diambil dari jumlah likers pada bulan Desember 2020. Pengambilan sampel digunakan rumus slovin, dimana sampel responden sebanyak 64 orang dengan menggunakan random sampel. Pengambilan data berupa penyebaran angket, wawancara, observasi dan studi kepustakaan. Simpulan: Adanya hubungan kuat (signifikan) antara valeransi informasi dengan kognitif, diantaranya kepercayaan responden terhadap skin care, memberikan pengetahuan followers tentang skin care dari instagram @zlotaofficial. Hubungan signifikan antara valeransi informasi dengan afektif,  diantaranya adanya rasa suka followers terhadap skin care, adanya rasa puas followers terhadap skin care  yang ada di instagram @zlotaofficial. Hubungan signifikan antara valeransi informasi dengan konatif, diantaranya adanya kecendurungan untuk mengikuti skincare, kecenderungan berbagi pengalaman mengenai skincare pada orang lain. Hubungan signifikan antara bobot informasi dengan kognitif, diantaranya adanya kepercayaan responden terhadap skincare, memberikan pengetahuan followers terhadap skincare dari informasi @zlotaofficial. Hubungan signifikan antara bobot informasi dengan afektif diantaranya adanya rasa suka followers terhadap skincare, adanya rasa puas followers pada informasi skincare akun @zlotaofficial. Hubungan signifikan antara bobot informasi dengan konatif, diantaranya adanya kecendurungan mengikuti skincare, dan kecenderungan berbagi pengalaman skincare pada orang lain.

Kata Kunci: Informasi, Instagram, Sikap Followers