Tinjauan Etika Bisnis Islam Terhadap Pelaksanaan Sistem Pemasaran Tiket Umrah Melalui Program Member Get Member di PT Arminareka Perdana Cabang Bandung

Abstract

Abstract. The practice of marketing system of umrah travel services by PT Arminareka through member get member program that adopt the MLM system is not yet fully in accordance with Islamic business ethics because the possibility of an agent has not get the fee or bonus for its performance in registering the candidate for new umroh in Arminareka. In addition, there is also the possibility of fouling the intention of worship to perform Umrah to be an intention to pursue only worldly profits. In terms of fikh provisions muamalah also, MLM position itself is still disputed legal position. What else should Umrah worship should be pursued with halal funds, should not be on the fund vague (syubhat) what else is haram. Based on the background of the problem, then the research problem focused on the question as follows: How the implementation of Multi Level Marketing system in the business products travel services Umrah according to Islamic business ethics? How is the member get member program implemented in the umrah ticket sales marketing system at PT Arminareka Perdana Bandung? And how the Islamic business ethics review of the implementation of member get member program in Umrah ticket sales marketing system in PT Arminareka Perdana Bandung? The research method used in this research is descriptive analysis with a qualitative approach that examines the implementation of member get member in marketing activities travel agency Umrah in PT Arminareka viewed from the perspective of Islamic business ethics values. Data collection techniques were conducted with field study techniques and literature study. The conclusion of this research is the implementation of Multi Level Marketing system in the product of Umrah travel service business according to Islamic business ethics. Implementation of Member Get Member program in Umrah ticket sales marketing system in PT Arminareksa Perdana Bandung is done through MLM system based on the provisions set forth in the Fatwa DSN-MUI Number 83 / DSN-MUI / VI / 2012 About Direct Sales Tiered Sharia Umrah Travel Services. And the implementation of Member Get Member program in Umrah ticket sales marketing system in PT Arminareksa Perdana Bandung in general has been in accordance with Islamic business ethics.

Keywords: Marketing, Service, Umrah and Business Ethics

Abstrak. Praktek sistem pemasaran produk jasa biro perjalanan umrah yang dilakukan PT Arminareka melalui program Member Get Member yang mengadopsi sistem MLM ada yang berpendapat belum sepenuhnya sesuai dengan etika bisnis Islam karena kemungkinan seorang agen belum mendapatkan fee atau bonus atas kinerjanya dalam mendaftarkan orang menjadi calon jamaah umrah baru di Arminareka. Selain itu, terdapat juga adanya kemungkinan pengkotoran  niat ibadah untuk melakukan umrah menjadi niat hanya mengejar keuntungan duniawi saja. Kemudian dari sisi ketentuan fikih muamalah juga, kedudukan MLM itu sendiri masih diperselisihkan kedudukan hukumnya. Apa lagi ibadah umrah haruslah ditempuh dengan dana yang halal, tidak boleh pada dana yang samar-samar (syubhat) apa lagi yang haram. Berdasarkan latar belakang permasalahan tersebut, maka permasalahan penelitian difokuskan pada pertanyaan sebagai berikut : Bagaimana implementasi sistem Multi Level Marketing dalam produk bisnis jasa perjalanan umrah menurut etika bisnis Islam? Bagaimana pelaksanaan program Member Get Member dalam sistem pemasaran penjualan tiket umrah di PT Arminareka Perdana Bandung? Dan bagaimana tinjauan etika bisnis Islam terhadap pelaksanaan program Member Get Member dalam sistem pemasaran penjualan tiket umrah di PT Arminareka Perdana Bandung? Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif analisis dengan pendekatan kualitatif yaitu meneliti pelaksanaan Member Get Member dalam kegiatan pemasaran biro jasa perjalanan umrah di PT Arminareka ditinjau dari perspektif nilai-nilai etika bisnis Islam. Teknik pengumpulan data dilakukan dengan teknik studi lapangan dan studi kepustakaan. Simpulan dari penelitian ini adalah implementasi sistem Multi Level Marketing yang diterapkan dalam sistem pemasaran produk atau layanan biro perjalanan umrah boleh dilakukan selama sesuai dengan etika bisnis Islam. Pelaksanaan program Member Get Member dalam sistem pemasaran penjualan tiket umrah di PT Arminareka Perdana Bandung dilakukan melalui sistem MLM yang disandarkan kepada ketentuan yang termaktub dalam Fatwa DSN-MUI Nomor 83/DSN-MUI/VI/2012 Tentang Penjualan Langsung Berjenjang Syariah Jasa Perjalanan Umrah. Serta pelaksanaan program Member Get Member dalam sistem pemasaran penjualan tiket umrah di PT Arminareka Perdana Bandung secara umum telah sesuai dengan etika bisnis Islam.

Kata Kunci: Marketing, Jasa, Umrah dan Etika Bisnis.