Pengaruh Konektivitas Media Sosial pada Sikap dan Perilaku Mahasiswa/I Jurusan Penyiaran 2017 STIKOM Interstudi Jakarta

Jovani Permata Salsabiela, Nawolo Baskoro

Abstract


Abstract.Research on the connectedness and disconnectedness of social media on attitudes and behavior has been carried out on 2017 broadcasting students at STIKOM InterStudi Jakarta. The approach used is a quantitative approach with a descriptive correlational methode. The research was conducted on all broadcasting students 2017, with 87 people. Data obtained through questionnaires to 87 respondent samples, then analyzed using SPSS. The results showed that connectedness had a significant effect on attitude and behavior (r=0.182) and disconnectedness had no significant effect on attitude and behavior (r=0.140).

Abstrak.Penelitian mengenai connectedness dan disconnectedness media sosial terhadap sikap dan perilaku telah dilakukan terhadap mahasiswa/I penyiaran 2017 STIKOM InterStudi Jakarta. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan metode deskriptif korelasional. Penelitian dilakukan terhadap seluruh mahasiswa/I penyiaran 2017, sebanyak 87 orang. Data diperoleh melalui kuesioner terhadap 87 responden sampel, kemudian analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa connectedness berpengaruh signifikan terhadap sikap dan perilaku (r=0.182) dan disconnectedness berpengaruh tidak signifikan terhadap sikap dan perilaku (r=0.140).


 


Keywords


MediaSosial, Connectedness, Disconnectedness, Internet Effects, Media Digital

Full Text:

PDF

References


Azwar. (2013). Metode Penelitian. Yogyakarta: Pustaka Pelajar. Azwar.

BSSN. (2017). Indonesia dan Civil Cyber Society (part 1). Badan Siber Sandi Dan Negara. https://bssn.go.id/indonesia-dan-civil-cyber-society-part-1/

Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem. Cyberpsychology, Behavior, and Social Networking. https://doi.org/10.1089/cyber.2009.0411

Grieve, R., Indian, M., Witteveen, K., Anne Tolan, G., & Marrington, J. (2013). Face-to-face or Facebook: Can social connectedness be derived online? Computers in Human Behavior. https://doi.org/10.1016/j.chb.2012.11.017

Hewer, P., & Brownlie, D. (2009). Just Friends, Good Acquaintances Or Soul Mates? an Exploration of Website Connectedness. Just Friends, Good Acquaintances Or Soul Mates? An Exploration of Website Connectedness, 36, 328–329.

Kim, J., Larose, R., & Peng, W. (2009). Loneliness as the cause and the effect of problematic internet use: The relationship between internet use and psychological well-being. Cyberpsychology and Behavior, 12(4), 451–455. https://doi.org/10.1089/cpb.2008.0327

Kim, Y. C., Jung, J. Y., & Ball-Rokeach, S. J. (2007). Ethnicity, place, and communication technology: Effects of ethnicity on multi-dimensional internet connectedness. Information Technology and People. https://doi.org/10.1108/09593840710822877

Kompas.com, 2019). (2019). Separuh Penduduk Indonesia Sudah “Melek” Media Sosial. Kompas.Com. https://tekno.kompas.com/read/2019/02/04/19140037/separuh-penduduk-indonesia-sudah-melek-media-sosial

Milbourne, C. C., & Wilkinson, J. S. (2015). Chasing infinity: The fear of disconnecting. American Communication Journal, 17(2), 1–14.

nytimes.com. (2011). Feel Like a Wallflower? Maybe It’s Your Facebook Wall. The New York Times. https://www.nytimes.com/2011/04/10/business/10ping.html

Ruliana, P., Irwansyah, I., Atmaja, S., Soebiagdo, S., & Riyanto, R. (2018). Pemanfaatan Media Sosial Dikalangan Usaha Kecil dan Menengah (UKM) Keramik Sentra Industri Keramik Plered Kabupaten Purwakarta. InterKomunika, 3(1), 100. https://doi.org/10.33376/ik.v3i1.185

Sanggabuwana, D. (2017). Dampak media sosial terhadap usaha kecil dan menengah (ukm) sentra industri keramik plered, kabupaten purwakarta. InterKomunika.

Sheldon, K. M., Abad, N., & Hinsch, C. (2011). A Two-Process View of Facebook Use and Relatedness Need-Satisfaction: Disconnection Drives Use, and Connection Rewards It. Journal of Personality and Social Psychology. https://doi.org/10.1037/a0022407

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R & D.Bandung:Alfabeta. Metode Penelitian Kuantitatif, Kualitatif Dan R & D.Bandung:Alfabeta. https://doi.org/10.1017/CBO9781107415324.004

Sugiyono. (2016). Definisi dan Operasionsl Variabel Penelitian. Definisi Dan Operasionsl Variabel Penelitian.

We Are Social, & HootSuite. (2020). Indonesia Digital report 2020. Global Digital Insights. We Are Social & Hootsuite. (2020). https://www.slideshare.net/DataReportal/digital-2020-indonesia-january-2020-v01

Young, K. S. (1998). Internet addiction: The emergence of a new clinical disorder. Cyberpsychology and Behavior. https://doi.org/10.1089/cpb.1998.1.237

Young, Kimberly, Pistner, M., O’Mara, J., & Buchanan, J. (1999). Cyber disorders: The mental health concern for the new millennium. Cyberpsychology and Behavior. https://doi.org/10.1089/cpb.1999.2.475

Young, Kirsty. (2011). Social ties, social networks and the facebook experience. Australian Journal of Emerging Technologies and Society.




DOI: http://dx.doi.org/10.29313/.v8i1.31752

Flag Counter   Â