Pengaruh Konektivitas Media Sosial pada Sikap dan Perilaku Mahasiswa/I Jurusan Penyiaran 2017 STIKOM Interstudi Jakarta

Jovani Permata Salsabiela, Nawolo Baskoro

Abstract


Abstract.Research on the connectedness and disconnectedness of social media on attitudes and behavior has been carried out on 2017 broadcasting students at STIKOM InterStudi Jakarta. The approach used is a quantitative approach with a descriptive correlational methode. The research was conducted on all broadcasting students 2017, with 87 people. Data obtained through questionnaires to 87 respondent samples, then analyzed using SPSS. The results showed that connectedness had a significant effect on attitude and behavior (r=0.182) and disconnectedness had no significant effect on attitude and behavior (r=0.140).

Abstrak.Penelitian mengenai connectedness dan disconnectedness media sosial terhadap sikap dan perilaku telah dilakukan terhadap mahasiswa/I penyiaran 2017 STIKOM InterStudi Jakarta. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan metode deskriptif korelasional. Penelitian dilakukan terhadap seluruh mahasiswa/I penyiaran 2017, sebanyak 87 orang. Data diperoleh melalui kuesioner terhadap 87 responden sampel, kemudian analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa connectedness berpengaruh signifikan terhadap sikap dan perilaku (r=0.182) dan disconnectedness berpengaruh tidak signifikan terhadap sikap dan perilaku (r=0.140).


 


Keywords


MediaSosial, Connectedness, Disconnectedness, Internet Effects, Media Digital

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DOI: http://dx.doi.org/10.29313/.v8i1.31752

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