Pengaruh Place Attachment Terhadap Pro-Environmental Behavior Pada Mahasiswa UNISBA

Gea Salsabila, Milda Yanuvanti, Milda Yanuvanti

Abstract


Abstract. Currently, environmental problems that occur both in Indonesia and in the world include climate problems, pollution, natural resources, waste disposal and, the extinction of biodiversity, deforestation, ozone layer depletion, and many more. From the various environmental problems that occur today, therefore, it is important to have a solution to the environmental problems that have occurred. One solution is to do Pro-Environmental Behavior. One of the factors that influence Pro-Environmental Behavior is Place Attachment. Gifford & Nilsson (2014) say that if someone has an environment (Place Attachment) then the individual should protect that environment. The purpose of this study is to find out how the influence of place and Pro-Environmental Behavior on UNISBA students. This study uses a quantitative approach and data collection techniques using a questionnaire. The data analysis technique was carried out using the Linear Regression Test. This study involved 400 UNISBA students from 10 campuses. The measuring instrument used in this study is a measuring instrument that refers to the theory of Raymond, et al (2010) and the General Ecological Behavior (GEB) Scale which refers to the theory of Kaiser and Wilson's Pro-Environmental Behavior (2004). The results obtained are R2 of 0.091, meaning that it can be said that the Attachment Place has an effect on Pro-Environmental Behavior in UNISBA students.

Keywords: Place Attachment, Pro-Environmental Behavior, UNISBA Students

Abstrak. Saat ini permasalahan lingkungan yang terjadi baik di Indonesia maupun di dunia diantaranya berupa permasalahan perubahan iklim, polusi, penipisan sumber daya alam, pembuangan limbah, kepunahan keanekaragaman hayati, penggundulan hutan, penipisan lapisan ozon, dan masih banyak lagi. Dari adanya berbagai permasalahan lingkungan yang terjadi saat ini maka dari itu, penting adanya solusi atas permasalahan lingkungan yang telah terjadi. Salah satu solusinya adalah dengan melakukan Pro-Environmental Behavior. Salah satu faktor yang mempengaruhi Pro-Environmental Behavior adalah Place Attachment. Gifford&Nilsson (2014) mengatakan bahwa apabila seseorang memiliki keterikatan dengan lingkungan (Place Attachment )  maka seharusnya individu melindungi lingkungan tersebut.Tujuan penelitian ini yaitu untuk mengetahui bagaimana pengaruh place attcahment dan Pro-Environmental Behavior pada mahasiswa UNISBA. Penelitian ini menggunakan pendekatan kuantitatif dan teknik pengumpulan data dengan menggunakan kuesioner. Teknik analisis data dilakukan dengan menggunakan Uji Regresi Linear. Penelitian ini melibatkan 400 mahasiswa UNISBA dari 10 fakultas. Alat Ukur yang digunakan dalam penelitian ini adalah alat ukur place attchment yang mengacu pada teori Raymond, dkk (2010) dan General Ecological Behavior (GEB) Scale yang mengacu pada teori Pro-Environmental Behavior Kaiser dan Wilson (2004). Hasil yang diperoleh adalah  R2 sebesar 0.091, yang artinya dapat disimpulkan bahwa Place Attachment  berpengaruh terhadap Pro-Environmental Behavior pada mahasiswa UNISBA.

Kata Kunci: Place Attachment , Pro-Environmental Beahvior, Mahasiswa UNISBA


Keywords


Place Attachment , Pro-Environmental Beahvior, Mahasiswa UNISBA

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References


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DOI: http://dx.doi.org/10.29313/.v0i0.28474

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