The correlation between locus of control and Impulse buying on Online Shop consuments;study on students of communication faculty of Telkom University.

Abstract

Everything is digital and dependent on internet nowadays. Many things are helped and done easily using smartphone and its internet connection including shopping in such a way that social media application such as instagram is used to purchase and sale. There are many online shops in instagram tthat provides many offers to the consumers. There are some purchasing behaviour of consumers that is factious and impulsive without well-done consideration and it is called impulse buying in psychology. In regard to this point, locus of  control variable is one variable that theoretically can control mpulse buying because locus of control is the control center in every individual. There are two types of locus of control; mainly dominated by internal and external factors. The objective of this study is to obtain empirical data about the correlation between locus of control and impulse buying done by students of Telkom University majoring communication. The method used is correlational study with 55 students chosen non-probability sampling technique and accidental sampling as the sample of the population. The instrument used is I-E scale of Rotter (1966) and intsrument of IBT (impulse buying tendencies) is arranged from Verplanken & Herabadi (2001) and modified. Data analysis used is Spearman Rank Correlation. The results show that rs = 0,077 imeans it includes low level correlation criteria based on the table of Guilford (Noor 2009:158). From the results it can be concluded that locus control has low correlation influence impulse buying behaviour in this research.