Pengaruh Delivery Service dan Digital Payment terhadap Purchase Intention pada Masa Covid-19

Herlianty Pragnadhiya, Ratih Tresnati, Dedy Ansari Harahap

Abstract


Abstract. This study examines the effect of delivery service and digital payment on purchase intention of Sate Taichan Goreng consumers in the city of Bandung. The research method uses a quantitative approach with verification descriptive research and uses multiple data analysis techniques through regression analysis. Data were collected through a questionnaire. The sample used was 98 respondents who had consumed Fried Taichan Sate. The results of the tests carried out in this study stated that the delivery service variable partially had a significant effect on purchase intention, the digital payment variable partially had a significant effect on purchase intention. And the variables of delivery service and digital payment simultaneously affect purchase intention at Sate Taichan Goreng, Bandung City.

Keywords: Delivery Service, Digital Payment, Purchase Intention

Abstrak. Penelitian ini menguji pengaruh delivery service dan digital payment terhadap purchase intention pada konsumen Sate Taichan Goreng di Kota Bandung. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif verifikatif serta menggunakan teknik analisis data berganda melalui analisis regresi. Data dikumpulkan melalui kuesioner. Sampel yang digunakan sejumlah 98 responden yang pernah mengkonsumsi Sate Taichan Goreng. Hasil pengujian yang dilakukan dalam penelitian ini menyatakan bahwa variabel delivery service secara parsial berpengaruh signifikan terhadap purchase intention, variabel digital payment secara parsial berpengaruh signifikan terhadap purchase intention. Serta variabel delivery service dan digital payment secara simultan berpengaruh terhadap purchase intention di Sate Taichan Goreng, Kota Bandung.

Kata kunci: Delivery Service, Digital Payment, Purchase Intention


Keywords


Delivery Service, Digital Payment, Purchase Intention

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DOI: http://dx.doi.org/10.29313/.v0i0.31461

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