Pengaruh Persepsi Kemudahan Penggunaan (Perceived Ease of Use) dan Efektivitas terhadap Minat Menggunakan Financial Technology di Masa Pandemi COVID-19

Abstract

Abstract. This study examined the effect of perceived ease of use and effectiveness on interest in using financial technology during the Covid-19 pandemic. The research object used in this study was the students of S1 Management at the Islamic University of Bandung, Class of 2017-2019. The sampling technique was conducted using purposive sampling method of 91 respondents. The results showed that the perceived use and effectiveness of the interest in using strong financial technology was seen from the size of the correlation with a contribution of 64.5%. This research also shows that perceived ease of use and effectiveness both partially and simultaneously have a significant effect on the interest in using financial technology during the Covid-19 pandemic.

Keywords: perceived ease of use, effectiveness, interest in using fintech, and the covid-19 pandemic.

Abstrak. Penelitian ini menguji pengaruh persepsi kemudahan penggunaan (perceived ease of use) dan efektivitas terhadap minat menggunakan financial technology di masa pandemi covid-19. Objek yang dipergunakan yakni mahasiswa S1 Manajemen Univertitas Islam Bandung Angkatan 2017-2019. Teknik pengambilan sampel mempergunakan purposive sampling dengan responden sejumlah 91. Hasil menjelaskan persepsi penggunaan dan efektivitas terhadap minat menggunakan financial technologi bernilai kuat dilihat dari ukuran korelasinya dengan kontribusi sebesar  64,5%. Penelitian ini juga menunjukkan persepsi kemudahan penggunaan dan efektivitas baik secara parsial maupun simultan berpengaruh signifikan terhadap minat mempergunakan financial technology di masa pandemi covid-19.

Kata kunci: perceived ease of use, efektivitas, minat menggunakan fintech, dan pandemi covid-19.