Public Relations Management PT. Lativi Media Karya (tvOne) Through One Pride MMA Event Program

Abstract

Management is a very important activity in any field, including the field of public relations. With the management of the activities undertaken will take place as expected. One of the activities that management needs to hold is the program that is aired. In this thesis, researchers discuss the Management Public Relations PT. Lativi Media Karya (tvOne) Through One Pride Events Program MMA Season 3. The purpose of this study is to know the public relations management activities conducted by public relations tvOne through the program that aired the show One Pride MMA Indonesia Season 3. This study uses a quantitative approach with qualitative data, because the data obtained from this study using interview techniques directly to the resource person. The theories used in this study are Management Public Relations, four public relations processes according to Cutlip, Center, and Broom that define problems (or opportunities), planning and programming, taking action and communicating, and evaluating the program. The result of this study is the success rate of the number of spectators was increased, either coming directly or watching at home. The increase is said to increase to 200% and better than the previous season is also now more publicly known from the program One Pride MMA event.