Appcelerate 2018 : Program CSR PT. Aplikanusa Lintasarta Jakarta

Abstract

Abstract. In the midst of a global community that is increasingly concerned about environmental sustainability in the long run and upholds ethical values, Corporate Social Responsibility is an improvement for the company. Many companies have implemented CSR programs in the field of education to develop the potential of human resources. Social responsibility or Corporate Social Responsibility (CSR) is the company's efforts to improve relations with the community or the environment. PT. Aplikanusa Lintasarta implements CSR programs that are engaged in education, which in this program PT. Lintasarta has created a CSR program that connects the education industry, consisting of higher education with industry. Researchers are interested in choosing this research in Lintasarta's program, conducting research on technology development that can be developed for business activities. The purpose of this study was to study (1) How the CSR program was formed at PT. Aplikanusa Lintasarta Jakarta. (2) the strategy of PT. Aplikanusa Lintasarta Jakarta in developing the Appcelerate program. (3) the efforts of PT. Aplikanusa Lintasarta Jakarta prevents the Appcelerate program from becoming a business area. (4) The motives of PT. Aplikanusa Lintasarta chose startup as the company's CSR target. The research method used in this research is qualitative research and case study studies. Data collection is done through; in-depth interviews, documentation, and literature study Supporting theories in this study use stakeholder theory.

Keywords: Corporate Social Responsibility Program, Community Empowerment, PT. Aplikanusa Lintasarta Jakarta