Kampanye #Negaramelindungi Wni Terhadap Virus Covid-19

Abstract

Abstract, In this time, the world is faced with the spread of the Covid-19 virus or what can be called a corona virus. This virus was discovered and developed in the Wuhan area, China at the end of 2019. Along with the outbreak of the Covid-19 virus, the Ministry of Foreign Affairs conducted a #Negaramelindungi campaign which was socialized through its social media accounts. The Ministry of Foreign Affairs itself has 4 social media platforms. Among them are Instagram (@kemlu_ri), Youtube (KemluTV), Twitter (@Kemlu_RI) and Facebook (Kementerian Luar Negeri Republik Indonesia). This campaign is carried out as the ministry's responsibility towards Indonesian citizens. Also, it is socialized on the social media of the Ministry of Foreign Affairs as a means of socializing and communicating media with the Indonesian people and the world. The problem in this research is the #NegaraMelindungi Campaign against Covid-19 Indonesian Citizens. Identification in this research is how the preparation, implementation, and obstacles of the campaign. Also, the reasons for using the Ministry of Social media in its implementation. The purpose of this research is to find out the stages of preparation, implementation, obstacles and campaigns on social media. The method used in this research is qualitative with a case study approach.

Keyword: Covid-19,Kemenlu,Campaign,Media