Aktivitas Media Monitoring Biro Humas Kementerian Perdagangan Republik Indonesia
Abstract
Abstract: Public Relations has a variety of activities one of which is Media Monitoring. Media Monitoring is an activity of defining PR problems (fact finding) in the operational process of Public Relations. One of the activities in Media Monitoring is monitoring of issues or information circulating in the community through a media. The media consists of print media, online media and mass media. Monitoring activities on online media are carried out because it is easy for the public to obtain information so that Public Relations companies or agencies must be able to monitor online media because of the information that is easily spread. It is known that currently more people choose online media than print media, the growth of online media usage is always increasing every year. In online media it is often obtained about issues or information that are not in accordance with the facts, therefore the role of Public Relations is needed in a company or agency so that the image or good name of the company remains good. This study uses a qualitative method with a case study design approach. The purpose of this study is to find out: 1) The process of Media Monitoring activities carried out by the Ministry of Trade of the Republic of Indonesia, 2) How to analyze news on online media conducted by the Ministry of Trade of the Republic of Indonesia, 3) How to monitor if there is a writing error in the news that has spread , 4) Media Monitoring activities as a PR tool in getting Fact-Finding. The research subjects were three employees of the Ministry of Trade of the Republic of Indonesia, and one Professional Public Relations person. Theories used in this study include the theory of excellence and the operational processes of Public Relations (Cutlip, Center and Broom). Based on the results of this study it can be concluded that the activities carried out by the Media Monitoring Subdivision in monitoring news are carried out well because the Ministry of Trade of the Republic of Indonesia has a special section to monitor news.
Keywords: Media Monitoring, Public Relations Operational Processes, Theory of Excellence
Keywords
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DOI: http://dx.doi.org/10.29313/.v6i2.22590
