Dramaturgi Kehidupan Seorang Spg Rokok

Abstract

Profession of Sales Promotion Girls was considered profession that is only hailed by beautiful women, tall, attractive, sexy, and seductive. The existence of SPG on a product perceived can increase selling power of product. This is based on the first appearance of SPG who has physical appearance which is usually interesting. The purpose of this study was to disclose the front stage and back stage of a sales promotion girls. The method used in of this research is a qualitative research method using dramaturgy study approach. The data collection technique used in this study is the in-depth interview on the subject of research, as well as direct observation of the subject. The conclusion of this study is that life of a sales promotion girls is one of the main topics discussed in the community who are unfamiliar with this work and lead to negative assumptions. There are some who behave SPG out of rules or norms that are contrary in our society, in here she is usually wearing obscene outfit that will raise negative impression to their image. What they did were because of professionalism and needs of financial matters. Suggestions from this research is that the the public should not be easy to judge someone. Audiences can not conclude anything with the naked eye without knowing backstage area, because what they did in the front stage were because of profession demands.