Implementasi Manajemen Reputasi Kedutaan Besar Republik Indonesia di Kopenhagen melalui Culinary Diplomacy

Abstract

Abstract. Reputation management is a way to manage reputation effectively and efficiently. Reputation management can be done in various ways including culinary diplomacy. Culinary diplomacy is done by Indonesian Embassy in Copenhagen for they reputation management. Implementation of culinary diplomacy is done in many various event in Indonesian Embassy in Copenhagen, one of them was in event visit Indonesian Embassy. Visit Indonesian Embassy is an activity that carried out routinely in Indonesian Embassy in Copenhagen, with predetermined target. This event have a purpose for promotion Indonesian cultural to the Danish people, especially in tourism and culture.The purpose of the research is for know about how Indonesian Embassy in Copenhagen, Denmark doing the planning and strategy for reputation management, especialy about implementation culinary diplomacy in event visit Indonesian Embassy. This research used a qualitative method by using case study. Data collecting technique that is used by researcher were interview, observation and literature review. Result for this research is 1 ) Culinary diplomacy planning process in reputation management activities done in a planned and according to the rules. 2 ) Reputaiion management concept used in event visit Indonesian Embassy is people to people contact 3 ) Several reasons as a background to applied culinary diplomacy in event visit Indonesian Embassy 4 ) There are four strategies are doing in implementation of culinary diplomacy as a function to manage reputation.

 

Keywords: Indonesian Culinary, Positive Perception, event visit Indonesian Embassy, Stakeholders Denmark

 

Abstrak. Manajemen reputasi merupakan cara mengelola reputasi secara efektif dan efisien. Manajemen reputasi dapat dilakukan dalam beberapa cara, termasuk culinary diplomacy. Implementasi culinary diplomacy dilakukan di berbagai kegiatan yang dilakukan oleh KBRI Kopenhagen, salah satunya di event visit Indonesian Embassy. Event ini bertujuan untuk mempromosikan Indonesia dimata masyarakat Denmark, terutama dalam segi pariwisata dan kebudayaan. Penelitian ini bertujuan untuk mengetahui bagaimana Kedutaan Besar Republik Indonesia di Kopenhagen melakukan perencanan dan strategi dalam hal manajemen reputasi, terutama dalam hal menjalakan culinary diplomacy  dalam penerapan nya dalam event visit Indonesian Embassy.  Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi dan studi pustaka. Hasil dari penelitian ini adalah, 1) Proses perencanaan culinary diplomacy dalam kegiatan manajemen reputasi dilakukan secara terencana dan sesuai aturan 2) Konsep manajemen reputasi yang digunakan dalam event visit Indonesian Embassy adalah people to people contact 3) Beberapa alasan yang melatarbelakangi diterapkan nya konsep culinary diplomacy dalam event visit Indonesian Embassy 4) Terdapat empat strategi yang dilakukan dalam pelaksanaan culinary diplomacy dalam fungsinya mengelola reputasi.

Kata Kunci: Kuliner Indonesia, Persepsi Positif, event visit Indonesian Embassy, Stakeholders Denmark