Hubungan Antara Promosi Summer Story Melalui Ambassadorial Dengan Citra Perusahaan

Abstract

The thesis is titled “The Relationship between Summer Story Promotion through Ambassadorial with The Image of The Company.†In keeping qith the title, the issue who is tried to be raised is how the The Relationship between Summer Story Promotion through Ambassadorial with The Image of The Company.†The indetification of the issue in this thesis are is there any relationship between the promotion of summer story through ambassadorial with the image of the company? The purpose of this study is to determine and describe the relationship between summer promotion Ambassadorial story through the review of aspects of visibility, credibility, attraction and power. The method used in this study is correlational, the method to examine the relationship between two variables. In calculating the correlation coefficient of correlation will be obtained, the correlation coefficient is used to determine the relationship, the direction of the relationship, and means whether or not the relationship. Correlation method used in this study to test whether there is a relationship between story through Ambassadorial summer promotion with the company's image. In this study, the authors selected respondents are consumers who buy products summer story as much as 44 consumers using random sampling techniques. The results shows that there is a relationship between the promotion of summer story through Ambassadorial review of aspects of visibility, credibility, attraction, power to the image of the company. Thus it can be said that consumers consider brand ambassador affect the image of the eyes of consumers summer story