Hubungan antara Penyebaran Pesan melalui Majalah “Gedung Sate†dengan Sikap Positif Pembaca

Abstract

Title of this research is “The Relation Between Dissemination of Message Through “Gedung Sate†Magazine and Readers Positive Attitudeâ€. Base of this research using following definition of Stimulus – Organism – Response Theory: effect is special reaction against stimulus reaction, so that someone can expect and estimate the suitability between message and communicant reaction. Purpose of research is to find out how strong relation between dissemination of information through “Gedung Sate†Magazine and positive attitude of PNS reader in level of Badan, (OPD) of West Java Province. This research using Quantitative Method with Correlational Approach. Data that use in primary forms, that is questionnaires, as well secondary data, that is observation, interview, and literature. Based on obtained data, generally The Magazine Forms are becoming obsolete by switch using online media. However PR, Protocol, and General Agency of West Java Province still maintain “Gedung Sate†Magazine as internal media. Because of that, writer interest to measure how strong relation between message in “Gedung Sate†Magazine and PNS positive attitude. Measurement of this research object using message aspect that explained by Rakhmat and connected with attitude component from Azwar. With hope can be seen how PNS respond about still publication communication media in this print forms.