The Performance of Hijab Fashion Industry in Bandung

Abstract

Creative industries have economically potential to make a major contribution to state revenues as well as businesses. This leads to the establishment of similar companies. Higher competition makes the performance of the creative industries must be expanded in both quantity and quality. This study aims to measure the performance of hijab fashion industry from aspects of efficiency, measure the sources of inefficiency, and make some strategies to get hijab fashion industry better. The techniques of this study are the data Envelopment Analysis (DEA) and SWOT analysis. The purposive sampling techniques and techniques sloving were employed, with a sample number of four companies and 40 respondents of consumer