Pengaruh Kepribadian Tinjauan Big Five Personality Theory dengan Adiksi Instagram

Azka Faradisa Putri, Fanni Putri Diantina

Abstract


Abstract. High school students in Bandung have a tendency to experience addiction on Instagram. Personality is an important determinant of addiction behavior. Pre-survey results show high school students in Bandung showing six characteristics of Instagram addiction. They also show diverse personalities, where each personality has the opportunity to experience Instagram addiction. This research used quantitative methods and cluster random sampling method with 414 students in four high schools in Bandung. The measuring instrument used is BFI-28, which was adapted by Ramdhani (2012), and a measure of social media addiction modified by Halimah & Dwita (2019). The analysis technique used multiple linear regression test. The neuroticsm personality with Instagram addiction shows the strongest predictor, b = 0.473 with sig = 0.000 <0.05. Meanwhile, agreeableness personality with Instagram addiction shows the weakest predictor, b = -0,147 with sig = 0,000 <0,05. 144 respondents (34.8%) experienced high category Instagram addiction, 106 respondents (25.6%) experienced low category, and 164 respondents (39.6%) didn’t experience Instagram addiction.

Keywords: Personality, The Big Five Personality, Addiction, Instagram.

Abstrak. Siswa SMA di Kota Bandung memiliki kecenderungan mengalami adiksi Instagram. Kepribadian merupakan faktor penting penentu perilaku adiksi. Hasil pra-survery, siswa SMA di Kota Bandung menunjukan enam ciri-ciri adiksi Instagram. Mereka juga menunjukan kepribadian yang beragam, dimana tiap kepribadian tersebut memiliki peluang untuk mengalami adiksi Instagram. Metode yang digunakan adalah kuantitatif dengan cluster random sampling dan jumlah subjek 414 siswa pada empat SMA Kota Bandung. Alat ukur yang digunakan yaitu BFI-28 yang diadaptasi oleh Ramdhani (2012), dan alat ukur SMD scale yang dimodifikasi oleh Halimah & Dwita (2019). Teknik analisis yang digunakan adalah Uji regresi linier berganda. Kepribadian neuroticsm dengan adiksi Instagram menunjukan pengaruh yang paling kuat yakni b = 0,473 dengan nilai sig = 0,000 < 0,05. Sedangkan, kepribadian agreeableness dengan adiksi Instagram menunjukan pengaruh paling lemah yakni b = -0,147 dengan nilai sig = 0,000 < 0,05. 144 responden (34,8%) mengalami adiksi Instagram kategori tinggi, sebanyak 106 responden (25,6%) kategori rendah, dan 164 responden (39,6%) tidak mengalami adiksi Instagram.

Kata Kunci: Kepribadian, The Big Five Personality, Adiksi, Instagram.

Keywords


Kepribadian, The Big Five Personality, Adiksi, Instagram.

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DOI: http://dx.doi.org/10.29313/.v6i2.22455

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