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Vol 2, No 1, Prosiding Keuangan & Perbankan Syariah (Februari 2016) The Effect of Gold Pawn Product Understanding on the Buying Decision in Bank Syariah Mandiri of Garut Branch (a Case Study on Elementary Teachers in Pasirwangi District of Garut) Abstract  PDF (Bahasa Indonesia)
Ratih Permatasari, Zaini Abdul Malik, Nurdin Nurdin
 
Vol 3, No 1, Prosiding Keuangan & Perbankan Syariah (Februari 2017) Pengaruh Label Halal pada Kosmetik Wardah terhadap Keputusan Pembelian Abstract  PDF (Bahasa Indonesia)
Novie Sopiah, Titin Suprihatin, Ifa Hanifa Senjati
 
Vol 2, No 2, Prosiding Keuangan & Perbankan Syariah (Agustus 2016) Pengaruh Kualitas Pelayanan dan Pengetahuan Konsumen terhadap Keputusan Nasabah dalam Memilih Produk Asuransi Syariah di PT. Prudential Life Assurance Cabang Bandung Abstract  PDF (Bahasa Indonesia)
Nia Kania, N. Eva Fauziah, Sri Suwarsi
 
Vol 3, No 1, Prosiding Keuangan & Perbankan Syariah (Februari 2017) Analisis Pengaruh Citra Merek (Brand Image) dan Kualitas Produk terhadap Keputusan Pembelian di Outlet Mezora Tubagus Ismail Abstract  PDF (Bahasa Indonesia)
Fitri Arianti Sugianto, N. Eva Fauziah, Ifa Hanifa Senjati
 
Vol 3, No 1, Prosiding Keuangan & Perbankan Syariah (Februari 2017) Pengaruh Optimalisasi Pelayanan Islami Front Line Tabungan Simpel terhadap Keputusan Nasabah di BRI Syariah KCP Cijerah Abstract  PDF (Bahasa Indonesia)
Imas Rukoyah, Neneng Nurhasanah, Ratih Tresnati
 
Vol 1, No 1, Prosiding Keuangan & Perbankan Syariah (Februari 2015) PENGARUH ISLAMIC EXPERIENTIAL MARKETIING TERHADAP KEPUTUSAN PEMBELIAN (SURVEY PELANGGAN) DI BRI SYARIAH KCP CIJERAH Abstract
Lita Manda Sari
 
Vol 1, No 2, Prosiding Keuangan & Perbankan Syariah (Agustus 2015) PENGARUH KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN DALAM KEMASAN BERLABEL HALAL PADA MASYARAKAT MUSLIM BUMI ASRI (STUDI KASUS PADA SB MART BUMI ASRI) Abstract  PDF (Bahasa Indonesia)
Afifah Rufaidah, Eva Fauziah, Ratih Tresnati
 
Vol 3, No 2, Prosiding Keuangan & Perbankan Syariah (Agustus 2017) Pengaruh Efektivitas Promosi Above The Line dan Below The Line Terhadap Keputusan Pembelian Produk di BRI Syariah KK Unisba Abstract  PDF (Bahasa Indonesia)
Lisda Yunita, Sri Suwarsi, Eva Misfah Bayuni
 
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