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Keywords Brand equity, manajemen branding dan pariwisata Indonesia Difusi, Inovasi, Karakteristik inovasi, Keputusan Adopsi E-Service Quality, Loyalitas, Pelanggan, Metodelogi Korelasional E-WOM, Purchase Intention Efek Media Massa, Film “Filosofi Kopi”, Perilaku Konsumsi Electronic Word of Mouth, Keputusan Pembelian, AIDDA Exterior, General Interior, Interior Display, Korelasional, Minat Beli, Store Layout, Store Atmosphere Go – Jek, Keterbukaan Diri Iklan Kreatif, Lazada, Billboard Iklan produk ayam spicy McDonalds, minat beli Komunikasi Organisasi, Motivasi Kredibilitas Komunikator Negosiasi, Hambatan, Kerjasama Merchant Peran, Brand Ambassador, Portal Berita, Kredibilitas Persepsi, Gambar Bahaya Merokok Personal Branding, Kemajuan Teknologi, Media Sosial, Instagram Realitas, Representasi, Ideologi, Film The Internship Strategi, Marketing Mix Strategi, komunikasi pemasaran dan PT. Dirgantara Indonesia Tangible, responsiveness, reliability, assurance, emphaty dan Kepuasan Pelanggan. Televisi, Pemenuhan Kebutuhan informasi, Teori Uses and Gratification

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