Relationship Of Visual Communication Design At Tokopedia With Brand Awareness

Abstract

Visual communication design is inseparable from the applications on a smartphone. Those applications surely have a visual communication design so the users can recognize the characteristic of each application. From texts, images, logos, and layouts, each application has a different symbol from the others. The description above caught author’s attention to make a thesis entitled “Relationship of Visual Communication Design at Tokopedia with Brand Awarenessâ€. The purpose of this research is to find out the relationship of visual communication design at Tokopedia during the month of June with brand awareness toward communication studies students class of 2014 at Universitas Islam Bandung. This thesis used S-O-R (Stimulus-Organism-Response) theory as a research base and quantitative correlational as a research method. Primary data collection technique was done by using distributed questionnaire to the respondents; 74 communication studies students class of 2014 at Universitas Islam Bandung using Simple Random Sampling as sampling technique. The conclusion of this thesis is there is a relationship of visual communication design at Tokopedia with brand awareness.