The Marketing Communications of the Office of Culture and Tourism of Padang City in Promoting Pasumpahan Island

Abstract

Marketing communications strategy is a form of promotion of a region. The Office of Culture and Tourism of the Padang City is responsible for the promotion of Pasumpahan Island. This study aims to determine the marketing communication strategy Office of Culture and Tourism of Padang City in promoting Pasumpahan Island. The purpose of this study is to reveal the form of sales promotion, advertising, public relations, forms of direct marketing, and internet marketing in the promotion Pasumpahan Island. This study used a qualitative method with case study approach. Data collection techniques included interviews, observations, and documents relevant to the marketing communication strategy of the Office of Culture and Tourism of Padang City in promoting Pasumpahan Island. The results showed that the sales promotion by the Office of Culture and Tourism of Padang City is directly and indirectly through advertising and internet marketing effective.