Hubungan Daya Tarik Sumber di Instagram Dengan Minat Menonton Stand Up Comedy

Abstract

Abstract. Stand Up Comedy Jatinangor is a Stand Up Comedy community that is domiciled in Jatinangor and its surroundings. Currently the most active media used by the Stand Up Comedy Jatinangor community to disseminate information on Stand Up Comedy is through social media Instagram where around 674 followers have participated and have shared links in the form of photos and videos on the @standupindo_jtr account with 110 links. The many Stand Up Comedy events that are shared on Instagram social media and spread all over Indonesia, it cannot be said that the public has awareness of this Stand Up Comedy event. Based on this phenomenon, the problems in this study are formulated as follows: (1) What is the relationship between the familiarity of Instagram @standupindo_jtr and the interest in watching among followers? (2) What is the relationship between likeability instagram @standupindo_jtr and interest in watching among followers? (3) What is the relationship between similiarity instagram @standupindo_jtr with interest in watching among followers ?. Researchers used correlational analysis techniques using a quantitative approach. The population chosen in this study was Instagram followers @standupindo_jtr, totaling 674 followers. With the sampling technique that is Simple Random Sampling obtained the number of research samples as many as 87 followers. Data collection techniques used in this study were questionnaire, literature study, and observation. The data analysis techniques used in this study are descriptive analysis techniques and inferential analysis techniques. The results of this study are: (1) There is a relationship between the familiarity of Instagram @standupindo_jtr and the interest in watching Stand Up Comedy which is categorized as low but certain. (2) There is a relationship between Likeability instagram @standupindo_jtr and interest in watching Stand Up Comedy which is in the strong category. (3) There is a relationship between Similiarity instagram @standupindo_jtr and interest in watching Stand Up Comedy which is categorized as low but certain.

Keywords: The Source Attractiveness , Interest In The Watch, Instagram @standupindo_jtr.

Abstrak. Stand Up Comedy Jatinangor merupakan komunitas Stand Up Comedy yang berdomisili di Jatinangor dan sekitarnya. Saat ini media yang cukup aktif digunakan komunitas Stand Up Comedy Jatinangor untuk menyebarkan informasi acara Stand Up Comedy adalah melalui media sosial instagram dimana dengan diikuti sekitar 674 followers dan sudah membagikan tautan berupa foto dan vidio di akun @standupindo_jtr dengan 110 tautan. Banyaknya acara Stand Up Comedy yang di share di media sosial instagram dan  tersebar di berbagai penjuru Indonesia , belum dapat dikatakan bahwa masyarakat memiliki kesadaran terhadap acara Stand Up Comedy ini. Berdasarkan fenomena tersebut, maka permasalahan dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana hubungan antara familiarity instagram @standupindo_jtr dengan minat menonton di kalangan followers? (2) Bagaimana hubungan antara likeability instagram @standupindo_jtr dengan minat menonton di kalangan followers?  (3) Bagaimana hubungan antara similiarity instagram @standupindo_jtr dengan minat menonton di kalangan followers?. Peneliti menggunakan metode teknik analisis korelasional dengan menggunakan pendekatan kuantitatif. Populasi yang dipilih dalam penelitian ini adalah followers instagram @standupindo_jtr yang berjumlah 674 followers. Dengan teknik pengambilan sampel yaitu Simple Random Sampling diperoleh jumlah sampel penelitian sebanyak 87 followers. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah angket, studi kepustakaan, dan observasi. Adapun teknik analisis data yang digunakan dalam penelitian ini adalah teknis analisis deskriptif dan teknik analisis inferensial. Hasil dari penelitian ini adalah: (1) Terdapat hubungan antara Familiarity instagram @standupindo_jtr dengan minat menonton Stand Up Comedy yang termasuk kategori rendah tapi pasti. (2) Terdapat hubungan antara Likeability instagram @standupindo_jtr dengan minat menonton Stand Up Comedy yang termasuk kategori kuat.  (3) Terdapat hubungan antara Similiarity instagram @standupindo_jtr dengan minat menonton Stand Up Comedy yang termasuk kategori rendah tapi pasti.

Kata Kunci: Daya Tarik Sumber, Minat Menonton, Instagram @standupindo_jtr.