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Vol 3, No 1, Prosiding Manajemen (Februari, 2017) Pengaruh Citra Merek (Brand Image) Terhadap Loyalitas Konsumen Maskapai Penerbangan Lion Air (Studi Kasus Pada Konsumen di Kota Bandung) Abstract  PDF (Bahasa Indonesia)
Zamzam Septi Mauludin, Ratih Tresnati, Dede R. Oktini
 
Vol 1, No 2, Prosiding Manajemen (Agustus, 2015) PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN PADA PADA AIR MINUM DALAM KEMASAN MEREK ADES (KASUS PADA KONSUMEN DI KOTA BANDUNG) Abstract  PDF (Bahasa Indonesia)
Muhammad Ridwan Nashirudin, Dede R Oktini, Nina Maharani
 
Vol 3, No 1, Prosiding Manajemen (Februari, 2017) Pengaruh Citra Merek (Brand Image) terhadap Loyalitas Konsumen pada Asuransi Jiwa Bumiputera (Kasus pada Konsumen di Kota Bandung) Abstract  PDF (Bahasa Indonesia)
Rizka Arbasari Putri, Nina Maharani, Septiana Estri
 
Vol 6, No 1, Prosiding Manajemen (Februari, 2020) Pengaruh Citra Merek (Brand Image) terhadap Loyalitas di Produk AMDK Merek Ades di Kota Bandung Abstract  PDF
Rijaj Jamaludin, Dede R Oktini
 
Vol 6, No 2, Prosiding Manajemen (Agustus, 2020) Pengaruh Citra Merek Terhadap Loyalitas Konsumen Abstract  PDF
Meri Septiana
 
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