Kegiatan Promosi Showroom Mobil Vans Motor

Abstract

Showrooms in companies selling products secondhand car constitute: products, price, promotion , distribution, place, are the factors that can influence consumers to consume services offered. Hopefully with a promotional activities that in showrooms doing company that sells secondhand car products will create important response from any it has its consumers. In determining the consumer, who counted mayority is not the amount but the majority of that is effective. Of the majority of this is effective by consumers as a visitor at the exchange cars in secondhand car otobursa TVRI Bandung who come to the place itself. Consumers who visited the cars in otobursa second-hand car purchases TVRI Bandung can be expressed actively and in a passive manner. By consumers as a visitor to the activities of a promotion done car showrooms vans motor can be expressed in a verbal manner, open with words may be interpreted in a clear manner, choices or via the very word smooth and do not directly can be meant connotative manner.
Research objectives which is to know approach, presentation and demonstration, handling objections, and to know closing of sales car showrooms vans motor according to consumer candidates exchange otobursa exhibition second-hand car purchases in TVRI Bandung. Researchers used a method of descriptive that only explained situation or event, not seeking or define the connection, and not test hypotheses. Data collection is done with way of spreading to 67 poll respondents in the sample.Technique sampel a the collection of data processing because the covering is editing activities editing data on and mengkode the coding.
Based on the discussion described, with the existence of the discussion which shows that the promotion car showrooms vans from personal motor selling to potential consumers in the exhibition of secondhand car otobursa TVRI Bandung is good.