Hubungan antara Citra Girlband dengan Self Concept Remaja

Abstract

Abstract-- The Korean Wave or Hallyu phenomenon is currently increasingly prevalent affecting foreign countries from Europe to Asia, including in Indonesia. Products from the Korean Wave such as the Korean Pop music group (K-Pop), Korean dramas, Korean brand beauty products until Korean travel services are increasingly favored by the public, especially teenagers. Many teenagers in Indonesia idolize Korean artists, especially those from Korean girl groups and boy bands. Red Velvet is one of the girl groups from South Korea who debuted in 2014. Until now, the Red Velvet girl band is still active and increasingly popular in various countries. They released many songs and won various awards, the Red Velvet girl band also has a fanbase in all over the world, named ReVeluv. In Indonesia, their fanbase was called ReVeluv Ina Union, which is spread in many cities in Indonesia, including Bandung, with fans who come from among the ages, including teenagers as the majority. As a fan, the Red Velvet girl group has a big influence on themselves, especially teenagers who are forming a self-concept in themselves. This study aims to determine how the relationship between the image of the Red Velvet girl band with the teenage self-concept. This study uses a quantitative-correlational type of research with a positivistic paradigm. The population of the research respondents is teenagers who were members of the ReVeluv Ina Union Bandung fanbase. The sampling technique uses the Slovin formula with a 5% inaccuracy allowance. The result from this research showed there’s a relationship between the image of Red Velvet girlband with self concept among the teenage in ReVeluv Ina Union Bandung fanbase, with the result of correlation test is 0.653.

Keywords : image, girlband, self-concept, adolescents.