Strategi Support Public Figure sebagai Sarana Promosi Mangalo Clothing

Abstract

Promotion concept is now familiar in the people. How big a business doing promotion activities, as well a company from a large to a small, all promotional, direcltly or indirectly. Promotional activities Mangalo Clothing same as the other brand that are in the same field. However, the promotional activities that have been undertaken by Mangalo Clothing considered less reaches the target market, so to support the program that have been undertaken, Mangalo Clothing made endorsement team to execute promotion Support Public Figure Strategy. Formulation raised is how support public figure strategy as promotions tool of Mangalo Clothing. In this study the author uses descriptive quantitative methods. This is intended to give a clear picture about the support public figure strategy by Mangalo Clothing. The author also conduct interview with people directly involved in the acivities this promotion, namely CEO and Promotion & Endorsement of Mangalo Clothing. The result of analysis show that the age teen is the primary target market where a child is easily affected to request the person he admirer. To better mastering the target market namely is the age teen, Mangalo Clothing approach internalization, self identification, and complince using a public figure to affect target market. Support public figure strategy as promotions tool of Mangalo Clothing is the right strategy to a character target market like that.