Analisis Logo PT. Televisi Transformasi Indonesia (TRANS TV) Periode 2013

Abstract

TRANS TV is one of television station in Indonesia, television station that can compete with new television who has been standing earlier than TRANS TV. Having many employees youngs still, and indirectly cereal offering that TRANS TV owned more up to date other of television stations, because in young people who have the creativity broad and not left behind. TRANS TV has changed their logo. as many as four times, Logo that first to the third having common identity, while this new logo viewed from the perspective of a color strikingly different and current logo of TRANS TV ellegant and more follow modern. The purpose of research to know the signifier, an signified, and meaning logo PT. Television Trnsformasi Indonesia (TRANS TV) a period 2013 seen from corporate identity.This study using qualitative methods aimed at ascertaining the meaning of anything contained in TRANS TV logo a period of 2013 with using analysis logician Ferdinand Saussure in signifier and signified. The conclusion from the perspective of a signifier in TRANS TV logo 2013 use to the diamond “A†coupled with a mixture of shade of color yellow, green, blue and violet with a view refresh old logo was dominated a blue color. Meaning signified namely the values of that is contained within TRANS TV logo 2013, the image of power in the form of, immortality, novelty, luxury and creativity reflected in the new program phenomenal more to entertaining and meet the needs of the community as by the audience. Change TRANS TV logo as corporate identity still maintains the shape of a diamond but visualitation changed from a focus on form into more were loyal to the essence in the form of color and a luster a diamond to represent the diversity of character or programs TRANS TV in accordance with the diversity in Indonesian.