Kegiatan Porka sebagai Strategi Corporate Social Responsibility

Abstract

This study discusses the strategy Corporate Social responsibility PT. Kereta Api Indonesia (Persero) through Porka (Pekan Olahraga Kereta Api). This research is a quantitative study with a descriptive approach. In this method focuses on the observation and natural atmosphere. Descriptive research is one type of research that aim to present a complete picture of the social setting or for the purpose of exploration and clarification regarding the phenomenon of social reality, the way describes a number of variables regarding the issue and studied the phenomenon unit tested. Data collection techniques in this study conducted by direct observation, interview and literature study. These results indicate that the PT. Kereta Api Indonesia (Persero) is very apply and adhere to the concept of the triple bottom line according to vision and mission. The tangible manifestation of the concept of the triple bottom line by PT. Kereta Api Indonesia (Persero) that in September 2014 the total partner built by PT. Kereta Api Indonesia (Persero) amounted to 1,157 trained partners. While environmental development conducted by PT. Kereta Api Indonesia (Persero) by providing assistance to victims of natural disasters and so forth. Furthermore, one of the real form of internal community relations program conducted by PT. Kereta Api Indonesia (Persero) is the holding of activities Porka (Pekan Olahraga Kereta Api), this activity is conducted for the employees of PT. Kereta Api Indonesia (Persero). Porka activity is used as a strategy in the context of corporate image because of this activity is conducted periodically and is also used as a strategy for human resource development company.