Tinjauan Mengenai Pola Komunikasi Public Relations PT. Pos Indonesia

Abstract

Public relations plays an important role in relationships with stakeholders and help organization/companies to achieve its goals either it internal as well as external relationships. So in the end will form the communication patterns of public relation in every activity. PT Pos Indonesia’s public relations also establish communication with press. This research used a qualitative method with qualitative descriptive approach. Data collection techniques used are in-depth interviews, field observations, and documents. As for the focus problem of the research is how PT Pos Indonesia’s public relations estabish communication with the press. Results of this research is the pattern of public communications made by PT Pos Indonesia relations during this time was informal and formal communication, which is supporting good relations with the press and support the companies main goal in the approach back to the community through the media and company brands.