Model Audit Public Relations Program Publikasi Dan Dokumentasi Guna Membangun Eksistensi Perusahaan

Abstract

This study discusses about the public relations (PR) audit for publications and documentation program in PT. Dirgantara Indonesia. The audit included all research activities, which is one of the activity is Public Relation Audit. This study implemented a qualitative research method with a study case. The result of this study shown that publication and documentation program are very important in a process of establish company profile image and existence. Researcher observed the implementation of Public Relation audit model through preparation level, implementation, and impact that showing Publication and Documentation must well prepared to achieve the company target. The reason why PT. Dirgantara Indonesia still in doubt in people mind is one of the affection of their biggest obstacle which is lack of human manpower in public relation division. With those condition, PT Dirgantara Indonesia still struggling to maximizing skill step by step in establish company existence by developing media channel. Distributing news through social media.