Faktor-Faktor yang Menentukan Mahasiswa Universitas Islam Bandung Menggunakan Produk Tabungan Wadiah di Perbankan Syariah

Abstract

Based banking is one of financial institutions developing currently. Compared with customers banks conventional has stood for a long time in indonesia, customers syariah banking still relatively little. One of the potentially large for a market syariah banks are students. The formulation of the research is factor-factor external considered important by customers in the use of savings wadiah products, and how factor-factor priorities in order that are considered important by customers in the use of savings wadiah products. Engineering the sample random sample of by doing against 248 survey respondents. Methods used in research is method or technique data collection by approach qualitative study. But uses the data analysis, qualitative data available in this study also be measured use likert scale. The results showed that peneltian external factors students on the use of savings wadiah bri the knowledge syariah factors, the price, the place, and the promotion. Of the four factors are more students prioritise cost savings to save at wadiah bri syariah. This is shown on the price produce set value of 80,1 percent or be at set value could not agree.