A Case Study of of the Application of Environmental Journalism in Greenpeace Indonesia’s Youtube Account as the Media of Campaign for Forest Rescue in Indonesia

Abstract

Forest is an area that has plenty of dense vegetation that contains trees, shrubs, ferns, grasses, mushrooms, and so forth. Forest also occupies large areas. In Indonesia, forest damage caused by timber industry is increasingly narrowing the natural forest. The transfer of functions (conversion) of forest to oil palm plantations also contributes greatly to the rapid deforestation. Such problems make the Greenpeace organization to move. Greenpeace Indonesia utilizes Youtube as one of media for their environmental journalism in the campaign of the forest saving in Indonesia. News about the environment resulted in a new understanding of the world of journalism is called environmental journalism. By using the case study method, this study describes the functions and principles of ethical journalism in the Youtube account of Greenpeace Indonesia. Based on this research, the application of ethical principles and functions of environmental journalism is able to provide references reporting system that puts truth to environment reporters and the people.